I don’t envy Linden Lab’s situation. Try to dodge the self-serving politicians and reporters nipping at your heels, and the Residents bring out the pitchforks and torches. It’s an impossible job, so it’s no wonder they’re doing so poorly at it. I’d have plenty of sympathy for Linden Lab. I really would.
Except that they put themselves in this situation.
Second Life is under external pressure because of a number of misconceptions (some more misconceived than others) that exist among the general public — the misconceptions perpetuated by the commercial media because they sell well: Sex. Weird sex! Lots of weird, kinky sex online! And kids?! What’s going on in this sick, perverted online haven of creeps and pedophiles?! Read all about it! Throw in a few politicians eager to prove that they’re “thinking of the children” on an election year, and you’ve got a lot of (self-)important people with a professional interest in painting an exaggerated, sordid picture of Second Life.
The natural alliance here would be between Linden Lab and the Residents, based on the common interest in making sure Second Life survives, against the external forces that threaten it. Linden and the Resident, hand in hand, making a better, freer world, in the face of opposition. A beautiful image, no?
Would that it were so. But Linden Lab, it seems, doesn’t want its Residents anymore. It doesn’t want a free, open, creative world. It wants a sanitized, media-friendly world, that universities and big corps won’t think twice about making major investments in. LL’s message for Residents now is: Thanks for making us so popular, but go away now. You’re embarrassing us in front of the cool kids.
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